Master in Sports Business (Florida Global University)

Duration: 9 months Start: Immediate Open Squares Degree: Master

You will have the opportunity to perform, voluntarily, your internships in different clubs in Barcelona.



You can pay with a single payment or in terms of 3, 6 or 12 months!

Course endorsed by:


In collaboration with:

Asociación europea de jugadores



Module 1- Strategic Management in sports management (6 ECTS CREDITS)

  • 1.1. Structure of professional sports
  • 1.2. Goal planning and management
  • 1.3. Strategic objectives of sports entities
  • 1.4. Practical examples (Management of football, tennis and basketball entities)

Module 2- Management of Sports Entities (6 ECTS credits)

  • 2.1. Management of sports facilities of sports clubs
  • 2.2. Management of sports facilities for individual sports

Module 3- Financial management of sports entities (3 ECTS credits)

  • 3.1. Attraction of resources and income
  • 3.2. Use of technology in expanding resources for sports entities
  • 3.3. New forms of income

Module 4- Management of sporting events (6 ECTS credits)

  • 4.1. Administration and management
  • 4.2. Communication and resource management
  • 4.3. Achievement of income.
  • 4.4. Partners

Module 5- Exploitation of sports entities (6 ECTS credits)

Module 6- Internationalization and external development of activities of sports entities Practical cases. (3 ECTS credits)

Module 7- New ways of entrepreneurship in sports clubs (3 ECTS credits)

Module 8- Sports Marketing (6 ECTS credits)

  • 8.1. Marketing principles
  • 8.2. Creation of the marketing plan for sports entities
  • 8.3. Sports Marketing Management
  • 8.4. Advertising and Branding.
  • 8.5. Sales management
  • 8.6. Sponsorship
  • 8.7. Digital Marketing and Platforms in Football
  • 8.8. Marketing and Social Network Management

Module 9- Monetization of Activities in Sports Entities use of Technology in the Achievement of Resources (3 ECTS credits)

Module 10- Communication in Sports Organizations (3 ECTS credits)

  • 10.1. Conventional ways of communicating
  • 10.2. Sport and the media
  • 10.3. The communication plan
  • 10.4. Entities, brands and athletes: Communication 2.0
  • 10.5. Practical case: Communication in sports facilities
  • 10.6. Practical case: Communication management

Module 11- Entrepreneurship and Innovation in Sports (3 ECTS credits)

Module 12- Master TFM Final Project (12 ECTS CREDITS)


Graduates/Graduates in Physical Activity and Sports Sciences, qualified coaches and technicians with experience in football.

Professionals with recognized and accredited work and/or professional experience, provided that said experience is related to the competencies inherent to the Master's degree, people related to football who want to specialize in this area.


This training program will be carried out taking into account the following points:

Virtual classroom: The courses are taught entirely online. They are carried out through our virtual campus which is accessed from the cover of our website,, through the button Access to the Virtual Classroom. From there you can access syllabi, explanatory presentations, demonstration videos, teacher analysis, and tasks that the teachers send and correct.

Tutors:The teachers offer continuous tutoring, establishing telephone and/or videoconference tutoring, explaining any doubts that may arise. They guide your training evolution throughout the course, depending on your profile and level of dedication or study schedule. As we have indicated, the syllabus, videos, articles, interviews with experts are part of your evolution in the course, so you will do periodic exercises that the teacher reviews to give you the clearest idea of ​​the topic being worked on.

Assessment: At the end of the course you will carry out a final project that will encompass all the areas studied and that will always involve the development of a real case, since at FutbolLab we want our courses to be directed at all times to the real training situation that the technicians find themselves in. their teams.

Registration process: Step by step video

To register you only have to do click In the Enroll tab, from there you will be asked to enter your personal data necessary for the academic record and in the final part of the process you will be able to choose the payment format for this program.

Remind you that in this course you can go at your own pace and do it according to your availability, as long as you do not exceed the maximum time to do it, which in the case of master's degrees is 2 and a half years, 18 months for Expert or Technical courses and 7 months for courses that are not in these categories.

It is plenty of time to do it, if you still need more time, you must ask the admissions department for authorization to extend a time. If you get a positive response, the new agreed time will be automatically extended.

You can contact us via email at, by telephone at +34 93438 6000.

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  • This university master's degree can be taken by:

    • Graduates/Graduates in Physical Activity and Sports Sciences.
    • Qualified trainers.
    • Technicians with experience in football.

    Accreditation of these requirements will be validated at the time of registration by the FUTBOLLAB admissions department.


This master's degree is issued by the Florida Global University and has 60 ECTS Credits ( 1500 teaching hours).


Do you have any doubt? You can check our section frequent questions or fill out the following form and we will contact you.